sanna cunningham
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australia post – very direct mail

auspost.com.au

Australia Post is one of Australia’s most iconic and recognisable brands. I’ve worked across many areas of the business, helping design new products, promote new services and launch new internal initiatives.

campaigns.

customer flyers.

internal comms.

 

australia post – very direct mail

To advertise AusPost’s advanced targeting capabilities, we identified 25 CMOs at high-profile local businesses and created a bespoke brochure for each and every of them. We slapped their name unignorably on the front and filled the pages with in-depth insights about their own neighbourhood.

Creepy? A little. But that was the whole point.

DM campaign. worked on creative concept and wrote copy for a personalised DM campaign promoting AusPost services to high-profile business clients.