sanna cunningham
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lifeblood (australian red cross) – gift of life

lifeblood.com.au

The chance to have a positive impact on the world through your writing is always alluring. Sitting in the creative team at Australian Red Cross Lifeblood, I worked on seasonal campaigns for the newly launched Lifeblood brand, including the Christmas and end of year campaign, inspiring people to give blood. I was across projects from concept development through to execution, writing for radio, OOH billboards, digital and social. I also developed concepts and copy for uncountable EDMs, SMS messages and landing pages, based on new data and personalisation capability.

copywriting.

concept development.

 




lifeblood - rebrand & gift of life

You know those cute slash annoying texts and emails you get after donating blood? Yeah, I wrote those.

When the Australian Red Cross Blood Service rebranded to Lifeblood, I was part of creating and rolling out the new tone of voice. Bloody inspiring stuff if you ask me. It won Gold at the Transform Awards so it must be true.

 
 

christmas campaign

Christmas is a desperately quiet time at donor centres. To get more Aussies rolling up their sleeves, we launched the ‘Gift of Life’ campaign. A way for people to give loved ones a blood donation on their behalf for Christmas. A generous gift full of heart without having to spend a penny.