It’s hard to talk about something you can’t see. It’s hard to find the words to explain something that’s invisible. Which is why headspace had a vision of launching a colourful, compelling and collaborative project that shares real stories of mental health and shows human experiences through a new lens. Together with talented designers and strategists, I developed the brand identity, brand idea, concept copy, manifesto and website copy for this beautifully artistic project.
brand identity.
tone of voice.
concept development.
copywriting.
It’s hard to talk about mental health. You can’t always see it. You can’t easily explain it.
Working with headspace, we empowered young Australians to express their individual experiences of mental health through art. Together, we made the insivible visible.
visible.org.au
