When Federation Training became TAFE Gippsland, it was more than just a name change. It was a complete brand overhaul for the educational institution, which I was part of from the very beginning. My role involved helping to develop the brand idea of ‘transformation’ and create a tone of voice that could capture the idea effectively. With vibrant messaging and impactful language, the new brand succeeds in being at once aspirational and accessible – the perfect combination to inspire Gippsland’s students, businesses and communities.
brand identity.
tone of voice.
website copy.
student newspaper.
stationary.
marketing collateral.
You wouldn’t think a TAFE all the way out in Gippsland would have a fresh, optimistic and inspiring brand. And it didn’t (believe me). But hey presto, now it’s one of the besto in the bush. Out there every day just showing off about how it’s transforming lives.
